In the spring of 2016 I've led the process of making the second version of the mobile and web experience of one of the most notable Russian startup Sdelano — a service that delivers apartment renovation for a fixed price in a fixed time period. The interface was designed mobile-first and includes a unique design configurator.
As an UI/UX design lead and service designer with Tsentsiper × team I am taking part in rethinking and redesigning the entire process of customer service for the Russian Post. With the operator screen interface and a workplace as formal deliverables, we ended up redesigning their huge and messy product line into something compact enough to fit both in the customer's mind and the operator's screen. The working interface was simplified to the point that virtually anyone could serve the client after a short introduction to the process. The work is still in progress, so its current results are only available upon request.
As a part of Tsentsiper × team, I recently art-directed branding for a young construction and development company from Siberia. The process included brand philosophy, communication strategy, brand architecture, naming principles and visual identity.
In 2014 as a Head of Product and Design I led the launch of Afisha's Restaurants service with an iOS app and a desktop site. This was a starting point in re-launching the whole afisha.ru product line.
A branding system for a design and branding strategy legend of Russian market. There's no proper logo, a dynamic lock-up is used instead. With a multiplication of forces metaphor behind it, it changes depending on the projects and includes the name of a client or a collaborator and the project name itself.
This is a book idea that I come up with in 2013. It wasn't published yet, but I'm still fascinated by the idea behind it. It is a picture book about borderlines. It consists of satellite images of visually astonishing land borders between independent countries or of former borderlands that are now part of the same country. These images are a testimony of cultural, historical or judicial differences between the neighbouring countries—or, unexpectedly, a lack of such differences. They show how different the same environment can be, given the ways the neighbours were or are governed, or the ways the land is being managed. These borders are often the scars left by wars or the evidence of cultural and historical cohesion of formally—or formerly—independent states.
From 2000 to 2007, I worked on Afisha, an urban lifestyle and city listings magazine, first as a designer, then as the St.Petersburg edition's art director and, finally, as a design director. The fun of it ranged from laying out the pages for 36 hours in a row to redesigning the entire magazine, and from having 4 bosses to being a boss of 14. In 2012 I took the position of Head of Media Design at Afisha and returned to creative directing of the magazine and its covers. Shortly I've conducted the most significant in years redesign of the magazine. The following selection includes covers both from 2012 and from 2002–03.
In the fall of 2013 Afisha launched three new media sites, Volna (The Wave) on music, Gorod (The City) on Moscow and Vozduh (The Air) on cultural issues. I've served as a creative director from the very beginning of the project.
From the year 2008 on, I've designed several book jackets for the leading Russian publishing houses. The titles include the first Russian edition of W.G.Sebald's Austerlitz, Kurban Said's Ali and Nino, William Mitchell's Me++, Aldo Rossi's Autobiografia scientifica and more.
One of the latest works — a symbol to mark premium housing developments by Brusnika, a modern minimalistic approach to art deco traditions.
Afisha-Eda is a Russian food monthly published from October 2008 to January 2015 in Moscow. The magazine was considered one of the best magazines in Russia. I've designed it from scratch and continued to work on the project as the art director up until the end of 2012.
«[...] there’s something very satisfying about the combination of elements on the cover—that tiny bottle of wine would be invisible without the space around it. Combining multiple images on any cover is difficult, but the hierarchy of images and text just feels right in this case. It’s a rare surprise». —Jeremy Leslie, magCulture.com
«[...] Eda Magazine [is] Russia's only food magazine worth a damn. [...] The magazine employs a sophisticated design sense and coolly minimal photography—something unlike any other Russian food publication. [...] It's this sense of adventure and invention, something sadly lacking in food magazines worldwide, that makes Eda truly revolutionary. Where dull culinary journals are a dime-a-dozen, along comes a mainstream magazine that manages to be innovative and educational at the same time. Indeed, a food publication launched during the worst economic crisis in memory, a crisis that has seen giants of the industry toppled, has emerged a brilliant success—a truly tasteful revolution». —James Casey, Swallow Magazine
«Afisha Eda [is] a slick food magazine which has become something of a bible for discerning Muscovites». —Tom Parfitt, The Guardian
You can browse every issue of the magazine here, up until 2012 all of them were art-directed by me.
In 2012 I was a part of a team leading the redesign of Lenta.ru, Russia's biggest news site. I was taking part in development of the new concept and supervising visual and UX design. Later that year Lenta.ru was pronounced a World’s Best Designed news site by The Society for News Design (SND).
Afisha's Travel Guides were the first in Russia to be written by Russian authors for the Russian-speaking travelers. I designed the original look of the guides, led the redesign in 2007 and in 2011. The selection here includes one cover (Oslo) in its original 2000 design, as well as a few covers of the guides' later editions. More covers are here.
In 2014 as Rambler's Head of Design I lead the redesign process of Rambler Kassa, Russia's leading online box office service.
I've produced and art-directed this iPhone and iPad application Best In Moscow, a part of Afisha's rating program of best venues of Moscow.
In 2012 I've created iOS app called Afisha-Eda's Everyday Wine (Russian Appstore), which is a guide for wines that are available in Moscow shops: a user can choose a wine she likes and then see in which store it is available. Besides designing core visual elements I was also playing a key role in UX design of the app.
This is version 2.0 of a web site of Strelka Institute for Media, Architecture and Design, a new Moscow-based post-graduate institution with research program developed and lead by Rem Koolhaas. The website is currently available in a new design, produced as a part of 2012 rebranding done by OK-RM of London under my tenure as a Design Director of Strelka Institute.
These are the key images of Afisha-Eda magazine's launch campaign. The tagline reads, "The first fresh magazine about food". The photographs were shot in several Moscow supermarkets.